It’s Just Serbia – Touristic Identity – Promotional Flyers
by Strahinja Janjusevic
Inspired by the natural beauty of the country and her cultural heritage, the identity targets a younger audience inviting them to Explore, Discover and Experience Serbia. Every part of the identity is based on a part of Serbian culture and history. Starting from the logo which is based on Serbian Cyrillic script, to the colors and patterns interpreted from the traditional embroidery.