How long does it typically take to publish an app on the Google Play Store?

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Q: How long does it typically take to publish an app on the Google Play Store?

A: Pretty quick actually. Once you push it live from the publishing interface, it will take a max 2/3 hours to be live to consumers. Unlike iTunes, Google review does not involve any human testing so it is much quicker. Google play store auto review , and after 3-5 hours , the app will appear on Play store.The reason for the time is there’re multiple servers that are serving Play Store and these servers need time to synchronize their list of apps.

We have tried pushing updates to our app at different times and observed that

Quickest turnaround (30 – 45 mins)
Mondays & Thursday afternoon ( 2:30 – 3:30 pm IST)

Longest times (3- 5hrs)
Thursday, Friday, Saturday evenings ( 5:30 – 7:30 pm IST).

Although the publishing is automated, the turnaround time might be affected by server traffic.

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